Privy by IDfy recognised for enterprise-ready consent management platform supporting Digital Personal Data Protection (DPDP) Act compliance
Identity verification and fraud prevention company IDfy has been named the winner of the Code for Consent: The DPDP Innovation Challenge, organised by the MeitY Startup Hub in collaboration with the National e-Governance Division (NeGD) under the Ministry of Electronics and Information Technology (MeitY). The recognition highlights the company’s growing contribution to India’s evolving data privacy ecosystem and its readiness to support enterprises implementing the Digital Personal Data Protection (DPDP) Act.
The innovation challenge brought together technology companies building consent management solutions capable of addressing the technical, functional, and legal requirements of the DPDP framework. Participants were evaluated through live demonstrations, with a focus on scalability, regulatory compliance, and enterprise readiness. IDfy emerged as the winner for its privacy and data governance platform, Privy by IDfy, which has been designed to help organisations strengthen consent governance and data management practices.
Privy by IDfy Built for Enterprise Privacy Compliance
As businesses across India prepare for the implementation of the DPDP Act, demand for privacy management platforms has increased significantly. Organisations are now required to establish robust systems for collecting, managing, and tracking customer consent while ensuring greater transparency in the way personal information is handled.
Privy by IDfy addresses these challenges through an integrated platform that enables enterprises to manage consent governance, perform data discovery, classify sensitive information, and establish privacy-focused workflows. By automating key aspects of data governance, the platform helps organisations simplify compliance while improving operational efficiency.
The platform has already demonstrated large-scale adoption across multiple industries, positioning IDfy as one of the emerging players in India’s privacy technology landscape.
Supporting Hundreds of Millions of Users
According to the company, Privy has been implemented by more than 50 enterprises, collectively serving nearly 500 million users. The platform has also processed between 70 million and 80 million consent notices, highlighting its ability to operate at enterprise scale.
Its customer base spans a wide range of sectors, including banking, insurance, financial services, fintech, telecommunications, and e-commerce. These industries handle significant volumes of customer data and are among the first to invest in privacy technologies as regulatory requirements continue to evolve.
The scale of these deployments demonstrates the growing need for automated privacy management systems capable of supporting millions of customer interactions while maintaining regulatory compliance.
DPDP Act Driving India’s Privacy Transformation
India’s Digital Personal Data Protection Act represents one of the country’s most significant regulatory reforms for the digital economy. The legislation establishes a comprehensive framework governing how businesses collect, process, store, and protect personal data.
As implementation progresses, enterprises are increasingly investing in privacy infrastructure that goes beyond basic compliance. Modern privacy platforms now play a central role in strengthening customer trust, improving governance, reducing operational risks, and enabling responsible data management.
Government initiatives such as the Code for Consent: The DPDP Innovation Challenge encourage the development of indigenous technology solutions capable of supporting the country’s expanding digital economy while ensuring privacy remains a core priority.
Strengthening India’s Privacy-Tech Ecosystem
IDfy’s recognition reflects the broader evolution of India’s startup ecosystem, where companies are increasingly building enterprise technologies that address complex regulatory and governance challenges.
While the company has built its reputation in identity verification and fraud prevention, its expansion into privacy and data governance reflects changing enterprise priorities as organisations seek integrated solutions for digital trust and compliance.
The award also highlights India’s growing capabilities in developing homegrown privacy technologies that can support both domestic enterprises and future global opportunities.
Looking Ahead
As organisations continue preparing for DPDP implementation, enterprise demand for scalable consent management and privacy governance platforms is expected to grow rapidly.
With more than 50 enterprise deployments, coverage of nearly 500 million users, and 70–80 million consent notices processed, Privy by IDfy has already demonstrated significant operational scale.
Winning the MeitY–NeGD DPDP Innovation Challenge further reinforces the company’s position as a trusted technology partner for enterprises navigating India’s new privacy landscape. As data protection becomes central to digital business operations, IDfy aims to help organisations build stronger governance frameworks while enabling secure, transparent, and responsible use of personal data across the digital ecosystem.
